Product rebuild & redesign
Modernise legacy software one module at a time.
We redesign the experience to remove friction and unlock growth. Then rebuild it in stages, so the product keeps running while it improves.
- Shipped in stages · from €7.5k
- Design and dev, one team
- Mature products hitting a growth ceiling
(01) The problem
The product works. It just holds you back.
Years of patches have left a product that’s slow to change and hard to use. Competitors ship faster, users tolerate it rather than love it, and every feature takes longer than the last.
Every change takes weeks
Old code and old design make simple updates slow.Users work around the product
Spreadsheets and support calls fill the gaps.Inconsistent everywhere
Years of screens, each in a different style.A rewrite feels too risky
So nothing changes at all.
(02) What you get
A better product, without the big bang.
Audit & strategy
Where the product loses users and money, and which parts to rebuild first.
Redesigned experience
New flows and UI for the journeys that matter most, tested with real users.
Design system
One component library that replaces years of inconsistency and speeds up future releases.
Staged rebuild
Front-end and back-end rebuilt module by module, released gradually to keep disruption low.
(03) How it runs
Rebuilt in stages, live all along.
Phase 1
Audit
Analytics, user research and a technical review of the current product.Plan
A module-by-module roadmap ordered by impact and risk.Phase 2
Redesign
New flows and UI for the first module, plus the design system foundations.Validate
Usability tests before anything gets built.Phase 3
Rebuild
Engineering in sprints, released module by module behind feature flags.Migrate
Data and users moved over gradually, with rollback at every step.
Handover
A modern product, a documented system and a team that knows it. We stay on as a dedicated team or hand over to yours.
(04) Why this way
Why stages beat rewrites.
Staged rebuildOur way
- First releaseWithin the first few months
- RiskContained to one module at a time
- UsersImprovements ship continuously
- BudgetFrom €7.5k, then module by module
Big-bang rewriteThe usual way
- First releaseAfter a year or more
- RiskEverything at once
- UsersNothing changes until launch
- BudgetCommitted upfront
(05) Engagement
Full cycle, one team.
DiscoveryFrom
€7.5k
Audit and roadmap, scoped and fixed before it starts.
First moduleFrom
€25k
Each module redesigned and rebuilt, scoped and fixed before it starts.
Timeline
Phased
Scoped per module, reviewed after each release.
Format
Release demos
Working software with each module, not a reveal at the end.
Not sure it fits? Let’s look at your case together.
Book a 30-min call (opens in a new tab)(07) Other services
Other ways we help.
- Founders shaping an idea or preparing to raise
Pitch deck & product concept
Fixed-price sprint · 4 weeks - Funded teams ready to launch
MVP design & development
Fixed price or dedicated team - Live products losing users or momentum
UX audit & product discovery
Fixed-price sprint · 2–3 weeks - Scale-ups & enterprise
Dedicated product team
Monthly team · 30-day notice - Teams buried in manual work
AI automation
Fixed-price pilot, then scale - Sites outgrowing a legacy CMS
Legacy website migration
Fixed-price migration · 6–12 weeks



